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A Female-Founded No-Harm Hub

This mother-daughter duo is on a mission: to get more no-harm products into the hands of eager customers. Here's the 411 on their brand new virtual marketplace.

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Join CE as we celebrate International Women’s Day! This March 8th, we’re highlighting remarkable women making noteworthy strides in the food industry.

Women-owned marketplace Upbeet + Rooted, a community where vegan, plant-based and cruelty-free lifestyles can come together to live out the mantra of “do no harm,” launched virtually this January! Kim Bohstedt and Diane Mantel, the mother-daughter duo behind the marketplace, journeyed from Chicago to Florida, hosting pop-up shops to showcase goodies from brands sharing Upbeet + Rooted’s ethos. Due to COVID-19, the businesswomen had to find a new avenue to showcase their thoughtfully selected goodies and continue to help their vendors’ businesses.

The solution they came to, the online market, is a hub for Americans seeking ethical, artisanal foods and products from small businesses nationwide. Co-founder Bohstedt beleives this virtual marketplace will allow even more people to discover the brands they love and trust. “The updated website will grow as a trustworthy source that makes no-harm living easy, fun and approachable,” she says. “Every item is vetted to support brands that share our values while taking the guesswork out of the customer experience.” upbeetandrooted.com