It's All About The Veg

You may think of the Whole30 program as a meat-heavy eating plan, but in reality, there’s an abundance of vibrant vegetables you can incorporate into each and every meal. In these creative and compliant sides, plant-based ingredients get the lead role.
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NOT A DIET: Stressing that it’s not a diet, co-founder Melissa Hartwig Urban explains that the Whole30 is designed to help you change your relationship with food. Instead of a quick-fix weight-loss regimen, the 30 days are meant to change and create new food habits for life.